More than a decade ago, marketing an idea meant investing in a TV commercial, radio broadcast, local billboard advertisement, or direct E-mails.
While these were effective, the receivers of the information were limited.
Internet existed but wasn’t accessible as it is now.
The user-friendly, high-speed internet which we use today has diminished the margins of geographical diversity and time zones.
Now, with just a click, you can access a plethora of marketing tools to reach out to people all across the globe.
The webinar is one such powerful marketing tool.
If you want to make it big, you need to take that plunge, you need to come out of your cocoon and build a network with like-minded people.
You need to share your expertise and build a brand name for yourself.
The Webinar allows you to connect and convey your ideas to people who’d resonate with you.You can turn the laptop screen into a virtual room with an audience of more than 100 people consuming your content and understanding your product.
High engagement means more leads. This, in turn, implies higher chances of getting an array of customers for your business.
All these become a reality if you set up good, engaging webinars on a regular basis.
But how do you choose among the numerous platforms out there?
One of the platforms that is completely dedicated to marketing is the Demio webinar. It came into existence when webinars were merely used for internal communications in a company and never thought of as a marketing tool.
This idea paved the way for many others to come up with similar features to engage more and more audiences with businesses like yours and many others.
In this article, we will do a quick comparison between two of the popular webinar platforms namely Demio and WebinarJam.
Let us first introduce you to both the platforms and some of their highlight features.
Demio Webinar: The first marketing webinar tool of its kind
When in 2014, David Abrams and Wyatt Jozwaski realized the true potential a good webinar holds up in the marketing domain, the Demio webinar was formed.
Demio Webinar platform spawned a whole new array of platforms where investors could make webinars solely to create leads and boom their business. It utilized the internet in such a way that the business could reach out to their potential customers in a personal way.
Live interaction was made possible and live feedback was helping new businesses like never before.
A win-win situation for the host (getting good leads) and the audience (gaining insights into something new)
Demio has some great features which distinguish it from its counterparts. Let’s discuss some of the features it has to offer.
Demio- Highlight features
What does your audience expect from you? A great content, right?
Creating an intuitive yet engaging content can be really challenging and stressful.
Demio understands this and has designed the software to be simple for you to use as well.
One of the handiest features is the “copy settings” feature.
It saves you a lot of time in setting up the scheduled times and other things, of you’ve a line of similar webinar sessions planned.
All you need to do is select the preferred settings and copy them for an upcoming webinar session!
Demio also offers features that make you an amiable host.
The user-friendly registration page
Imagine you’ve got people coming into your site and see your webinar announcement.
They find the topic relevant and interesting, so they click on the link you’ve provided. The link takes them to a registration page, and they get a first impression of what they can expect of the webinar.
Your registration page, therefore, has to be not only visually appealing but also provides a crisp and concise detail of the webinar.
The Demio software has a collection of three landing page templates, all crafted out to endorse your brand in a simple yet intriguing manner. The user interface is built to be completely accessible by people of varied age groups.
To make your registration page even more customized, you can embed an HTML link to a registration form.
Easy joining process
Demio webinar software aims at making things as simple as possible. What can be more attractive than a hassle-free joining process? As an audience, downloading an app to run the webinar can be annoying.
Demio eliminates this and allows the attendees to join a session right on their browser. It supports popular browsers like chrome, firefox, etc, and device OS like windows and iOS.
Its only human to forget a scheduled webinar session. With Demio, you help your audience to remember to attend the sessions well on time. How?
By sending E-mail notifications and alerts on their phones to ensure no one misses out due to non-remembrance of an upcoming webinar session.
Live and Automated webinars
While live webinars have the advantage of having a more personal interaction with your audience, automated webinars give you a platform to showcase a well-polished webinar session.
The live session can be recorded and put up for your attendees to view it at any time through the replay option.
Demio offers both of these, you can choose whichever you may like. For both types, the Demio offers high HD streaming and reliable services with minimal crash outs. So the attendees can enjoy a seamless webinar experience.
Live polling sessions,QnA and more
While you’re conducting a session, Demio allows you to put up the related excel sheets and other documents that support your idea. This makes knowledge transfer much easier and convenient to understand. You can also share videos and presentation slides while on a live session.
With the Demio live webinar, you can also conduct polling sessions and get an idea of how your product/idea is received by the audience.
Also conduct a live QnA session right on the chatbox, to make it even more engaging.
Even with these amazing features, there are little loop-holes to this software as well.
Let’s have a quick look at the pros and cons of this product.
- Easy to use interface
- A beautifully designed landing page with an option to embed your brand’s own registration form
- The simple to understand setting modules
- Provisions to present supporting files like videos, slides, etc to make webinars engaging
- Supports live and automated webinar
- HD streaming of sessions
- Flexible pricing, with a free 14-day trial.
- The recorded live session does not contain the supporting files or polling results
- The live QnA chat session may become a bit too much to handle with many people interacting at the same time.
WebinarJam: The easy to make, affordable live webinar
In one of our previous articles, we had mentioned a platform from where you can record live sessions and export it to the ever webinar platform.
WebinarJam, a sister software of EverWebinar does that for you. What the EverWebinar lacked(live session), the WebinarJam has.
It provides HD live streaming of webinar sessions and is one of the most popular platforms of its kind.
If you love interacting with your audience one-to one, and don’t use automated platforms much, you can consider investing your resources here.
Let’s have a look at why this webinar platform is desirable.
WebinarJam: Highlight Features
Password secured private rooms
In case you want to restrict the number of attendees, you can always create a password-protected room and discuss topics with them privately.
Since webinarJam gives you an option of either going live with paid or free customers, this feature comes in really handy when you want to exchange thoughts with your confidential clients.
Integrations with popular CRM Platform
WebinarJam comes with inbuilt integration with some of the popular CRM platforms. So you can manage your client relationship while you easily export the contact details of your clients to inform them of an upcoming webinar session.
This ensures good marketing of the webinar event and thus helping your business grow more as you establish a better relationship with your existing clients/leads.
The “Always On Room” feature
One of the USP of this software is that you can create a room, which is dedicated for a 24/7 online recurring session with your preferred clients or your own marketing team.
This is a great tool, if you are working on a project and want instant feedback from your clients or want to discuss any new marketing techniques with your team on the go.
Live polling sessions and more
WebinarJam provides the provision for conducting live polling sessions which are included in its recorded session as well.
It helps the audience review the points discussed in the live session later in the offline mode.
These features have made it one of the most popular platforms for a live webinar session. Let’s just quickly look into the pros and cons, before we wind up the article.
- Responsive customer support
- Integrations with popular CRM platforms
- Affordable price
- Easy to use interface
- Option to record live sessions and export it to everwebinar.
- Recorded live sessions Include live polling sessions, slides and videos.
- Option to create customized private rooms for confidential webinars
- No option to customize the landing page with your brand logo
- No automated or replay option
Demio vs WebinarJam: The Conclusion.
Now that we’ve covered the basic features of both the platforms, let’s see how they stack up against each other.
While WebinarJam is purely dedicated to live sessions, Demio provides the platform for both live and automated sessions.
This is the main difference between the two.
However, if you look into the features there are minor discrepancies when compared.
For example, while Demio provides a visually appealing user interface and three templates for the landing page to choose from, WebinarJam lacks it.
Also, if you record a live session in webinar jam, the recorded video has all the supporting files accessible to its audience for future references, while offline video in Demio has none.
To sum it up,
If you are inclined more towards a customized private live session with your clients, or in house teammates, WebinarJam is a good option.
If you want to focus more on branding your company and creating more leads through an array of live and automated webinars, Demio is the right choice for you.