Visual aids communicate much faster than the long written paragraphs. Pictorial representations helps you to understand a thing or idea in a much lesser time than reading the whole written content. We are living in a busy world. The more busy we gets the less time we do have. Here is where the relevance of google images seo becomes undeniable. Have a look at these 3 real world example where people prefer google images to web search or how google images becomes something more than just normal image search?.
Real world example 1 (Defining or Describing real world objects)
Just imagine that you are briefing “tiger” to a person who have not seen a tiger in his whole life. If you are trying to explain it to him verbally or through a written passage ,your task is a little bit tedious. You have to explain the color, height, features, build,length and all the other qualities of a tiger. Instead you are showing this image of tiger to him,
The amount of time which you did take to convince and convey would be exponentially less compared to a written content. This same idea is relevant to google images also. A user would get a more clear picture if he search in Google images for a tiger . This scenario do have its extensions to different kind of real world objects we come to encounter day by day (From personalities to cheap utilities like a safety pin ). For sure, searching in google images for safety pins will give you far more idea than googling “What is a safety Pin?” in google web search.
Real World Example 2 (Defining unknown words )
Assume that you doesn’t know the meaning of the word strangle. What you would do normally is refer an online dictionary.
Well, whats strangling?
It is ” To kill by squeezing the throat so as to choke or suffocate”
What if you did a google image search for the word strangle
That should give you the clear idea of the word strangling. Which one would be preferred ? Searching in dictionary, reading the whole sentence understanding its meaning or just seeing the image ? . Moreover something seen as an image are less prone to be forgot than read as a sentence.
Real world example 3 (Defining places and its importance in tourism)
Whats the importance of Google Images in Tourism
What would you be doing if your friend said about going a tour to an unknown place ? Most probably you should follow this steps. Lets expand this scenario with the city Damascus.
You would,
- Search in google and find out more details about Damascus(most probably in wiki ) . Country, size, continent , expense and all the basic information.
- After that you would be excited to know how the place and its people look. Obviously you would search in google images for Damascus.
- You found an interesting place in Damascus (in google images) expanding it and flowing into a website in order to read more information about that specific place and Damascus.
This is how google images is important in tourism. If you have website related to tourism, you should stress on optimizing results in Google images. No one would go to a place without a clear idea of the place and its people (at least their physical appearance).
How can you optimize your images for better search results?
- Use the alt tags – alt tags do have great relevance in image seo . Set it closer to your image.
- File name – Your file name shouldn’t be lengthy . It should be compact and search keyword focused. Many people just takes the photos and uploads it right as it is(like DSC5412.jpg). This takes you no where in Google images. You should rename it properly.
- Caption – Images should have proper caption , for instance if you are putting an image about a church in Damascus, your caption should be like “St George Church in Damascus”.
- File Size- Another important factor . Your image should be compact and web friendly . Uploading a 3-4 MB image will definitely keep your image out of Google images due to loading time issues. Compress your image and upload it.
- File format – JPEG is very much appreciated as its the common standard.
Hope you enjoyed this observations about Google images seo . Do post your observations and opinions as comments.
