Top 10 E-Commerce Sites in the World Based on Visitors – Updated LIst of 2022

We’ve seen how e-commerce has evolved in this 21st century. Amazon started was started in Jeff Bezo’s warehouse in 1994. Now, when it comes to 2022, Jeff Bezos is the richest man in the world worth $113 Billion and amazon has around 750,000 employees all over the world.  So who all are the other biggest eCommerce players in the world? Let us have a look at the top 10 eCommerce websites in the world. This data is based on visitors metric we get from similarweb, Alexa, etc, which gives you the approximate data of traffic to a website.

Note: We’ve given more points to similarweb data. From personal experiences, similar web data looks more accurate than Alexa.

Read: – Are you looking to start an E-commerce business? We have recently published an article listing the Top 20+ Niche E-commerce business websites out there. Starting a general purpose e-commerce store like Amazon is not a good idea as it can fail you completely. E-commerce stores find great success when it is placed in a specific niche.Our article analyses different niche e-commerce business examples and how they operate profitably.

1. Amazon

Simlilarweb Global Rank:  12

Traffic: 2.5 Billion/month

Amazon was started in 1994 as an online store for books. But very sooner, they expanded to all other trendy products like DVDs, electronics, etc. The rest is history.

Amazon now has more than 750,000 employees. When it comes to traffic, they do have more 2.5 Billion unique visits per month. This is just the traffic of, If we take the traffic of Amazon UK, Amazon Japan, Amazon India, etc the overall traffic to amazon will be multiple times of 2.5 Billion. The growth of amazon was really fast and they have acquired a lot of companies.

Read about – The top 10 website acquisitions

2.  Ebay

Similar Web Global Rank: 29

Traffic: 850 Million/month

eBay is an American e-commerce company found in late 1995. EBay is one of the oldest eCommerce websites and does have operations all over the world. Ebay was the first one to introduce the market place concept to e-commerce shopping cart websites.

3. Rakuten

Similar Web Global Rank: 37

Traffic: 550 Million/month

Rakuten is the most popular e-commerce website in Japan. Rakuten was founded in 1997. The total number of employees comes around 18,364. Rakuten has made  $365.6 million in profit first quarter of 2020 alone.

4. Walmart

Similarweb Global Rank: 53

Traffic: Around 450 Million/month


Walmart is an American owned company and the biggest retailer in the world. It does have different outlets all over the world. People can buy these products online from

5. AliExpress

Similarweb Global Rank: 54

Traffic: Around 450 Million/month

AliExpress is the online retail service of Alibaba group. AliExpress operates from China, connecting Chinese suppliers all over the world. Jack Ma is the man behind the Alibaba group and is now worth 42 Billion in 2020.

6. Taobao

Similarweb Global Rank: 61

Traffic: Around 450 Million/month


Taobao is the biggest market place in China. It does have more than 800 million products listed and 500 million users. It is the world’s largest e-commerce website next to amazon.


Similarweb Global Rank: 61

Traffic: Around 450 Million/month

Etsy is another popular e-commerce website that sells craft and handmade items online.  It is basically a marketplace where you can start a store and sell handmade items.

8. Allegro

Similarweb Global Rank: 95

Traffic: Around 214 Million/month

Allegro is a polish e-commerce website found in 1999 that sells different kinds of products online. Allegro is said to have more than 16 million users and sells 70 million items a month.

9. Tmall

Similarweb Global Rank: 95

Traffic: Around 151 Million/month

Tmall is the most popular online retail store in China. It was started in 2008 by the same Taobao group, now operated by the Alibaba Group. It does have more than 200  million registered buyers. According to Alexa, its the 8th most popular website in china.

10. Target

Similarweb Global Rank: 128

Traffic: Around 214 Million/month

Target is a popular e-commerce company running mainly in the United States selling electronics, groceries, and clothing. Target was founded in 1902 and evolved as an e-commerce business later.

Conclusion and important observations

We’ve updated this list to include all the major e-commerce players of 2020. These are the major observations about the change in rankings of these market places.

  • These eCommerce sites improved their traffic – Almost all sites on the list have improved traffic, which means people started more purchasing. Great news! Ecommerce is growing!
  • Other language sites gained more popularity – We can see that other language e-commerce websites like Taobao, Tmall(Chinese), Allegro(Polish), Rakuten(Japanese) were able to get their spot in this top 10 list. This shows the global popularity of ecommerce.
  • Increase in mobile traffic– Mobile traffic to all these sites improved a lot, which means people prefer buying through mobiles. So no second thoughts, make your eCommerce website mobile friendly

This list of the world’s top 10 e-commerce sites has been prepared via the data collected from Alexa and Similarweb.

What do you think about this data?
Which is your favorite e-commerce store?

Post your comments.

About the author

Linjo Joson

Linjo is a PHP developer who loves to write about online businesses and marketing ideas